![\"digital\"](\"https:\/\/thrive-coaching.biz\/test.thrive-coaching.biz\/wp-content\/uploads\/2021\/10\/digital-300x200.jpg\")
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How would you actually define the word \u201cDigital\u201d?<\/p>\n
Most of us may assume we know don\u2019t we\u201d! It\u2019s only when we stop to think about it that we question what it actually means.<\/p>\n
I thought I was making great progress scaling up my business until I realised that I have to keep going back to basics and redefining things.<\/p>\n
The Government Digital Service defines it as \u2026<\/p>\n
\u201cApplying the culture, practices, processes and technologies of the internet era to respond to people\u2019s raised expectations\u201d -@coopdigital<\/em><\/p>\n How much have your expectations changed over the past 2 years?<\/p>\n And of course, our customer expectations are changing all of the time, so how do we respond to their raised expectations?<\/p>\n The challenge for all organisations, whatever size we are, is;<\/p>\n \u201cWhat does \u201cGood\u201d look like?\u201d<\/em><\/strong><\/p>\n Since the pandemic, the digital world is amplified through customer expectations and evolving technology. Because of this huge shift in consumer behaviour, much of this has become a permanent shift and customer journeys are changing.<\/p>\n And many companies are struggling to adapt to that shift.<\/p>\n The way to look at this as an organisation is through Opportunity and Challenge.<\/em><\/p>\n The biggest dilemma happens when we are just getting to grips with the latest technology when another wave of new technology comes along! This is now reality.<\/p>\n The only way forward is to unlearn and relearn.<\/em><\/strong><\/p>\n To do this, we have to unpack our existing assumptions and repack these in a different way, creating space and capacity to do this and experimentation.<\/p>\n We have to innovate constantly now to keep moving with the next wave of digital innovation.<\/p>\n How?<\/em><\/p>\n Think how you can take the potential into how you think as an organisation and then really think about the possibilities and where you need to reinvent and redesign.<\/p>\n Think about nature \u2026 how a butterfly transforms itself.<\/p>\n What are the opportunities to transform what you do?<\/p>\n I will leave you with that thought.<\/p>\n With best wishes for your success and speak again soon.<\/p>\n Korinne\u00a0<\/span><\/em><\/strong><\/p>\n P.S. Book a FREE Clarity Call HERE<\/a><\/strong><\/p>\n