Thought for the Week – What is “Digital”?

digital

How would you actually define the word “Digital”?

Most of us may assume we know don’t we”! It’s only when we stop to think about it that we question what it actually means.

I thought I was making great progress scaling up my business until I realised that I have to keep going back to basics and redefining things.

The Government Digital Service defines it as …

“Applying the culture, practices, processes and technologies of the internet era to respond to people’s raised expectations” -@coopdigital

How much have your expectations changed over the past 2 years?

And of course, our customer expectations are changing all of the time, so how do we respond to their raised expectations?

The challenge for all organisations, whatever size we are, is;

“What does “Good” look like?”

Since the pandemic, the digital world is amplified through customer expectations and evolving technology. Because of this huge shift in consumer behaviour, much of this has become a permanent shift and customer journeys are changing.

And many companies are struggling to adapt to that shift.

The way to look at this as an organisation is through Opportunity and Challenge.

The biggest dilemma happens when we are just getting to grips with the latest technology when another wave of new technology comes along! This is now reality.

The only way forward is to unlearn and relearn.

To do this, we have to unpack our existing assumptions and repack these in a different way, creating space and capacity to do this and experimentation.

We have to innovate constantly now to keep moving with the next wave of digital innovation.

How?

Think how you can take the potential into how you think as an organisation and then really think about the possibilities and where you need to reinvent and redesign.

Think about nature … how a butterfly transforms itself.

What are the opportunities to transform what you do?

I will leave you with that thought.

With best wishes for your success and speak again soon.

Korinne 

P.S. Book a FREE Clarity Call HERE

Also see: www.CommunicationCode.co.uk

 

 

 

 

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